What was once new and shiny becomes tattered and tarnished. Value that was cutting-edge and appealing no longer satisfies. Over time any asset deteriorates into a liability if not updated and enhanced. Savvy leaders intervene before their organization’s benefits are tired and in need of replacing … or their individual skill set lags in effectively managing today’s challenges and opportunities.

 

This webinar will guide you through the tips, tools, and techniques to refresh your competitive advantage … as an organization serving your members, customers, or stakeholders … and as a professional trying to stay at the top of your field. You’ll experience a simple framework you can easily apply to any program, service, or relationship that needs a refresh to deliver more value. We’ll discuss the timely tactics you need to give timeless benefits a bit more life in a changing environment and a few simple strategies for building an organization culture capable of doing so. Finally, we’ll consider a few of the individual habits we need to adopt to keep our professional competitive advantage strong, regardless of our functional area of responsibility.

 

A brief pre-reading will help prepare you for the online conversation and the webinar will feature ample opportunity for specific questions.   Start your learning now with an article on this same topic that CalSAE published earlier this year: http://www.nxtbook.com/nxtbooks/naylor/CSES0110/#/16

 

 

 

Jeffrey Cufaude is a long-term contributor to advancing the association community: as an association executive; as an active volunteer; as the designer and facilitator of ASAE & the Center’s Future Leaders Conference for 10 years; and now as a writer, facilitator, speaker, and consultant. His presentations at ASAE and individual association society conferences frequently receive some of the highest evaluations for their practical content, engaging formats, and fresh thinking. In addition to designing and leading strategy think tanks, conference sessions, board or staff retreats, and major keynotes, Jeffrey frequently works with association subject matter experts to strengthen their presentation and facilitation skills.

 

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